Choosing the right ecommerce platform for your business

Choosing the right ecommerce platform for your business

E-Commerce-KeyboardWhen it comes to ecommerce platforms, you can be inundated with choices pretty easily. Let’s look at some platforms you must consider. We will talk about the reasons for choosing each one too. Before you start your search for the platform, you kind of need to have a clear idea of some parts of how you intend to use the site. If you allow the platform or a single designer to determine the platform for you then you might not get exactly what you need.

Firstly, you need to consider WIX. This is a free builder platform. The cost is the most advantageous. It’s a basic 10 pounds a month essentially. The ease of use is another factor because you don’t need too much technical knowledge. WordPress or a Joomla can be a hassle to use. If you want text and animations and stuff in your site then WIX is very good because it’s made from the HTML5, AJAX tech.

Magento is another that’s really well known. SEO friendliness is key to this platform. A very large community of users use this software. As a result support can be very good. You can scale very easily using this platforms. Plugins also enable you to add functionality to this already awesome CMS platform. If your store expands from 1 sale a day to 1 million sales a day, magento can still handle it. You can make a beautiful and fast e-commerce stores with Magento. It’s much more complex to learn, which is the downside. If you are a very small business then you might not be able to handle the cost.

WordPress is another great one. Whilst it is the go to choice for bloggers, its popularity for businesses is now steadily growing. Affordability, SEO and ease of use are its major advantages. More developers are making word press templates for businesses. The woo-commerce plugins and different visual composers enable you to simply create a stunning design without knowing much coding. This is a very important thing for small businesses. A disadvantage is also to do with the unfamiliarity of PHP for a lot of users. When you are trying to perfect an image it can go wrong quite often.

Joomla! Is another great platform for any tiny business. Joomla! Is purely PHP based. Hence if you figure out how to handle PHP all elements will come together nicely without much hassle.  The URLS will end up looking very straightforward. Instead of having complex URLs you can have easy to remember extensions which actually help people locate pages way easier than other platforms. The disadvantage would probably be that SEO optimization can be tough.

From whatever we have seen so far, everything is a trade-off that’s why it’s more important than ever to know exactly what you want. If you are a small player, SEO can be your angle to compete with big guns in your industry at times. In this case you can sacrifice some aesthetics initially for user friendliness and optimization purposes.

Why every small business should consider an ecommerce website

Why every small business should consider an ecommerce website

e-commerce-402822_640The ecommerce industry is quite massive. Cloud based solutions are even adding to this trend. The offers of convenience and speed, people are more willing to buy online, rather than visiting a store. How does this affect small business who don’t typically have a target audience that tends to buy online? Well there are many reasons involved here so let’s take a look at a few.

Even if you don’t expect much conversion online. You can still have a basic setup that offers supplementary information about your product. Your potential customers can discover more about the services you offer. Small businesses typically have a very low budget. That should not be a hurdle considering how cheap basic WordPress templates have become. You can set up a bridge between your potential consumers and some who expect to see information online for credibility’s sake too.

An e-commerce website will allow a small business to take on any giant company in the sector. As many as 81% of folks have also said they will look at options online before making an instore purchase (Source). If you are a small business, this is a sizeable audience you are missing out on, if you don’t even consider an ecommerce option.

The process of monitoring and maintaining sales is much easier than business owners think it is. You can monitor everything from the order to the actual delivery with relative ease. The online shopping industry is indeed massive and the professionals who design and develop these platforms are growing by the thousands every day.

Many small businesses have experienced the benefits. Some even sell through Facebook. People can even message you and have a chat about specifications. These apply to industrial grade products too. With cloud based platforms you can really get the same website a mid-sized company would have for very cheap prices.

A major benefit for small businesses is that you are never restricted to local areas. You might have a shop setup or a service in a particular location, but there could be huge opportunities in the next suburbs. A physical shop alone can never reach them but with an ecommerce store you most definitely can. The orders themselves will pay for any extra service costs and your business has the potential to experience, unprecedented amount of sales.

Another option would be take advantage of existing e-commerce platforms too like an amazon or an e-bay. Once they see your product on there, it adds a bit of credibility too. You will have a chance at a lot more impressions and views. You can then promote using other online tools and your company’s social media pages. Even if you have a boutique brand, having a lot of loyal followers is amazing. However if you have a platform where all these followers can stay updated about you and sometimes make a purchase without having to take too much effort, their favourableness towards the brand will increase quite substantially. Even if you are a small business, do not mis out on this massive market.